The single biggest reason UK businesses have fewer Trustpilot reviews than they deserve is this: they never ask.
Happy customers don't typically think to leave a review unprompted. The ones who do are often the ones with a complaint to make. This asymmetry is why a business that genuinely delights its customers can still end up with a 3.6 on Trustpilot — while a competitor that sends a follow-up email to every customer sits at 4.8.
The fix isn't complicated. It's a well-timed email.
Here are eight templates you can use today, written specifically for UK businesses. Adapt the tone and specifics to match your brand — but the structure works.
The Principles Behind a Good Review Invitation
Before the templates: a few rules that apply to all of them.
Send within 24–72 hours of completion. This is when the experience is freshest and the customer's satisfaction is highest. Waiting two weeks means the positive feeling has faded.
One clear ask, one link. Don't make the customer choose between leaving a Google review, a Trustpilot review, and a Facebook rating. Send them to one place.
Keep it short. Long emails get skimmed or ignored. The best review request emails are three to five sentences.
Use their name. Personalisation improves open and click rates.
Don't offer incentives. Trustpilot's guidelines prohibit review gating or offering discounts in exchange for reviews. These templates all comply with Trustpilot's terms.
Template 1: Simple and Direct (Best All-Rounder)
Subject: A quick favour, [First Name]
Hi [First Name],
Thank you for choosing [Business Name] — we hope everything went smoothly.
If you have two minutes, we'd really appreciate a review on Trustpilot. It helps other customers find us and helps us keep improving.
[Leave a review →]
Thanks again, [Your name], [Business Name]
Template 2: Service Business (Trades, Consultants, Professionals)
Subject: How did we do, [First Name]?
Hi [First Name],
It was great working with you on [job/project]. We hope you're pleased with the result.
We'd be grateful if you could take a moment to share your experience on Trustpilot — it makes a real difference to a small business like ours.
[Share your experience →]
Warm regards, [Your name]
Template 3: E-commerce / Product
Subject: Your order from [Business Name] — how was it?
Hi [First Name],
Your order should have arrived by now — we hope you're happy with it.
If you've got a moment, we'd love to hear what you think. Leaving a quick review on Trustpilot helps us improve and helps other shoppers make confident decisions.
[Write a review →]
Many thanks, The [Business Name] team
Template 4: After a Support Interaction
Subject: Following up on your recent query
Hi [First Name],
We wanted to follow up to make sure everything was resolved to your satisfaction after your recent contact with us.
If we did a good job, we'd really appreciate a Trustpilot review — it only takes a minute and it genuinely helps us.
[Leave feedback →]
Best, [Name], [Business Name] Support
Template 5: Friendly / Informal Tone (Lifestyle, Retail)
Subject: Did everything arrive okay?
Hey [First Name],
Just checking in to make sure you're happy with your [product/order]!
If you've got two minutes, we'd love it if you left us a review on Trustpilot. Honest feedback really helps us — and it helps other people find us too.
[Tell us what you think →]
Thanks so much, [First name], [Business Name]
Template 6: Professional / Formal Tone (Legal, Finance, B2B)
Subject: We'd value your feedback
Dear [First Name],
Thank you for entrusting [Business Name] with [service provided]. We hope the experience met your expectations.
We would be grateful if you would consider sharing your feedback on Trustpilot. Your review helps prospective clients make informed decisions and helps us maintain the standard of service we aim for.
[Submit a review]
Kind regards, [Name] [Business Name]
Template 7: Follow-Up (If First Email Had No Response)
Subject: One last nudge — how was your experience with us?
Hi [First Name],
We dropped you a note a few days ago — apologies if it got lost in your inbox.
We'd still love to hear how your experience with [Business Name] went. A quick Trustpilot review takes less than two minutes and means a lot to us.
[Leave a review →]
Thanks, [Name]
Note: send this no more than once, and only if the first email received no response. Don't chase repeatedly — it damages goodwill.
Template 8: SMS (Short Message)
Hi [First Name], thanks for choosing [Business Name]. If you have 2 mins, we'd really appreciate a Trustpilot review: [link] — [Your name]
This works well for tradespeople and service businesses where email open rates are lower.
What Link Should You Include?
Your Trustpilot review link follows this format:
https://uk.trustpilot.com/evaluate/yourdomain.co.uk
Replace yourdomain.co.uk with your actual domain. You can also find it in your Trustpilot Business dashboard under Get Reviews → Share your review link.
Automating the Process
Sending these emails manually is fine when you're getting started. But as soon as volume becomes an issue — or you want to make sure every customer gets asked, not just the ones you remember — automation is the answer.
Revumate connects to your customer list and sends review invitations automatically at the right time after each transaction. You set it up once, and it runs in the background while you focus on your business.
Start your free 14-day trial →
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